overview

We seek out data: about competitors; about new technologies; about market forces and the regulatory environment. We devour data and we think very hard about what it means. This leads to a definition of appropriate strategies.

tools

 A briefing on your strategy, please: Assessment of a company's strategic assumptions, strengths, weaknesses and opportunities

 Competitive intelligence: We ethically gather information about competitors, vendors, regulators and others. This information is often available from public sources or from personal interviews. One focus: we study the "best practices" of competitors. (Learn more about the work of our research-oriented sister company, Lennox Research.)

  Media analysis: We study the key publications and electronic media that reach a client's target audiences. Who's influential? How can we work with them? How can we best target them?

examples

  Researched opportunities for investing in the worldwide cable television industry for Microsoft.

  Analyzed business multimedia for British Telecom.

  Analyzed the cable modem business for Texas Instruments

  Conducted competitor / best practices research for Cable Television Laboratories Inc.
(CableLabs).

  Conducted competitive intelligence research on competitors to DSL service, including cable modems and wireless data, for U S West and Qwest.

  Analyzed new TV network market opportunities in European countries for CLT, a major European broadcaster.