often

Creation of key documents. These include press releases, press kits, white papers, newsletters, and bylined articles in trade, business and consumer publications. We listen, we research, and we write them right on the first draft.

Media relations. Contacts with media people must be pursued according to a strict protocol that is known only to media insiders and to a subset of "PR professionals" who understand how media people think and work. This protocol has evolved over time — in particular, due to evolving technologies.

New-media content.  We do websites, from concept to copywriting and design, plus ongoing maintenance of existing sites. From simple "brochureware" sites to online stores and database-driven sites. We assemble key information about companies and products into "media resource centers" for easy access by working reporters and editors.

sometimes

Media training.  We have trained many top executives for facing the media. These trainings can be one-on-one sessions or group sessions for key personnel (with TV cameras for viewing and critiqueing). Real media people do some of the interviewing.

Crisis management.  We help clients react fast, getting their message out to media, employees and others when news about their organization is breaking fast and the stakes are high.

examples

White papers. Wrote about trends in outsourcing for TPI, a Houston-based provider of outsourcing strategy consulting to Fortune 500 companies

Magazines, etc. Authored more than 165 commissioned white papers and trade press articles on behalf of CableLabs. Articles appear in Cable World (sample), CED, Cable Technology, and Multichannel News (sample) (1992-1999). Wrote A Decade of Innovation: The History of CableLabs 1998-1998, published in book form (sample).

Ghostly. Charles C. Gates, CEO of Denver-based Gates Corp., called on Lennox to ghost-write periodic "open letters" (sample) on political and economic issues.

Hard news. When Creekstone Farms bought and reopened a beef processing plant, we informed local and regional print and broadcast media by press releases and an on-site press conference.

CEO-speak. Provided corporate communications services to senior executives of the world's third largest cable company, in support of their digital television and cable modem deployments. Wrote speeches for CEO, trade press articles (sample), website content and white papers (1999-2000).

  Trade press. When a leading cable modem vendor called on Lennox to tell the story of its telecom products, the result (sample) generated productive leads.

  Dear Bill: Authored white paper, Cable's Role in America's Information Superhighway, personally submitted to President Clinton by a senior cable industry executive (December, 1992).

  Dear Congress: Authored white paper for Tele-Communications Inc, “High Speed Data Communications On Cable,” submitted to Congress as part of a Department of Transportation study of telecommuting (July, 1993).